Tesselaar among first plant innovators pursuing mobile marketing WITH new gardenpilot®
Web and mobile tool helps gardeners find and buy plants virtually anywhere
APRIL 22, 2010 – Almost every gardener has seen a plant in a nursery or someone’s garden and wondered – “What is that plant? Could I grow that in my garden? Where can I get it?”
Tesselaar Plants is helping to provide immediate answers to these perennial questions and more by listing its collection of plants with a powerful new online and mobile garden research tool called the GardenPilot.
The announcement marks a bold move by Tesselaar Plants to engage in the fastest growing area of marketing – reaching consumers via their mobile phone. According to Gartner Group, a leading technology analyst firm, mobile browsing is a widely available technology present on more than 60 percent of mobile phones shipped in 2009, a percentage Gartner expects to rise to approximately 80 percent in 2013.
“We’ve entered the age of mobile marketing because the always-on nature of mobile devices provides more timely communications than any other marketing channel,” said Anthony Tesselaar, company cofounder and president. “GardenPilot enables consumers to access vital information about our plants in seconds using their phone.”
Web and mobile tool helps gardeners find and buy plants virtually anywhere
APRIL 22, 2010 – Almost every gardener has seen a plant in a nursery or someone’s garden and wondered – “What is that plant? Could I grow that in my garden? Where can I get it?”
Tesselaar Plants is helping to provide immediate answers to these perennial questions and more by listing its collection of plants with a powerful new online and mobile garden research tool called the GardenPilot.
The announcement marks a bold move by Tesselaar Plants to engage in the fastest growing area of marketing – reaching consumers via their mobile phone. According to Gartner Group, a leading technology analyst firm, mobile browsing is a widely available technology present on more than 60 percent of mobile phones shipped in 2009, a percentage Gartner expects to rise to approximately 80 percent in 2013.
“We’ve entered the age of mobile marketing because the always-on nature of mobile devices provides more timely communications than any other marketing channel,” said Anthony Tesselaar, company cofounder and president. “GardenPilot enables consumers to access vital information about our plants in seconds using their phone.”
GardenPilot is perfect for garden experts or those new to gardening because it features more than 13,000 beautifully illustrated plant information pages, along with helpful tips and advice from renowned gardening experts and plant breeders. Users can search for plants by category, branded collection or by relevant characteristics. For example, you can search for the award-winning Flower Carpet® roses or Carpet roses by navigating to “Roses” and scrolling through the A-Z list. You can also navigate to “Roses” and filter by branded collections, which will provide Flower Carpet roses as a choice.
While the tool is available as an iPhone application, any phone that has access to the mobile internet can access GardenPilot on their phone by visiting http://m.gardenpilot.com/.
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